| Account strategy | Builds proactive plans tied to outcomes, stakeholders, and milestones. | Relies on reactive support without strategic planning. |
| Risk management | Detects early risk signals and executes mitigation with clear ownership. | Escalates late after risk has already materialized. |
| Business communication | Connects product usage to customer business value in clear terms. | Reports activity metrics without business impact framing. |
| Collaboration effectiveness | Coordinates product, support, and sales to resolve blockers quickly. | Operates in silo without cross-functional action plans. |